European B2C e-commerce grew to €842 billion in 2024. That growth lands as order lines, cut-offs and returns — not as a marketing slide. Ipsos finds 85% of shoppers treat delivery time as important, and the same share say a poor delivery experience would stop them ordering again.
You need a fulfilment brief that protects brand control while moving day-to-day pick, pack, ship and returns to a specialist.
Why fulfilment briefs go wrong
Many e-tailers still store goods in-house; Polish e-chamber research found 78% of surveyed e-tailers store products themselves, while only a minority use dedicated fulfilment. That gap means teams often brief partners with retail-warehouse habits — missing marketplace cut-offs, invoice rules and returns triage.
What good e-commerce fulfilment looks like
- Stock accuracy that your storefront and finance teams can trust daily.
- Pick & pack rules per channel (D2C, marketplace, B2B web) including inserts and gift notes.
- Documented shipping matrix and carrier cut-offs you can publish to customers.
- Invoicing / paperwork flow aligned with your accounting and tax process.
- Returns: receipt, grade, restock or dispose — with photos and reason codes.
Questions to ask fulfilment partners
- How do you handle same-day cut-off misses and partial shipments?
- Who owns customer communication when a line is short?
- What WMS/ERP integrations are live today versus ‘roadmap’?
- How are peak weeks staffed — and priced — without silent SLA erosion?
How Dcode fits
Dcode’s eshop management covers stock, pick & pack, invoicing, shipping and returns for online stores that want Care Direct warehouse capacity behind the storefront — rather than rebuilding a warehouse team in every market.
Next step: open the eshop management page, then send order-volume bands and channel mix via the contact form.